Mini Marketing Plan Assignment Example | Topics and Well Written Essays - 750 words

Mini Marketing Plan - Assignment Example The company is dedicated to the creation of the best products that are simple and consumer friendly and at the same time maintains the class the customer wants to be identified with. Mission statement stipulates that the company aims at ensuring that consumers of its products or its customer enjoy their typical day via a brief escape on their phones or devices. The company does it by providing the customers with timely interactive mobile applications and games accessible in their mobile devices. It ensures that the software; applications are easy to interact with and have some connection with current news. The development of softwares such as the Pliar mini browser and McAbby security for mobile. The company produces apps that facilitate and makes the life of the customer easier. Such apps include clubs, event and associations, entertainment, games and social, internet business processes and closed audience. Johan Mobile Technologies targets any mobile user regardless of age. The main ingredient for the target market is a phone that can hold apps and games. The phone or device should have a downloading function enabled in order to accept the apps. It is even easier to get the apps if the phone or device has an android application. The customers targeted may have a wide range of disposable income. The constituent of its customers is broadly made up of teenagers living at home, college students or those in the workforce. The company’s apps design VP of marketing or equivalent position of a mini to a large group. The organization is looking for creative promotional methods in order to familiarize the customers with its products and services. Johan Mobile Technologies pricing strategy is competitively positioned in all its products and services. The company uses the cost-oriented method in pricing the apps. By cost method, the average cost of creating an app is